NASM-CPT & NASM-CNC · 15+ Years Coaching

Shape Your Body.
Upgrade Your Life.

Transformation-focused personal training and coaching in Saint Louis Park, MN — and online, worldwide. Strength, conditioning, and nutrition, built around your goals.

Start Your Transformation View Programs & Pricing
15+Years Coaching
2NASM Certifications
2011Coaching Since
#WeWinThe Standard
James Winford Jr., founder of WINford Evolution & Coaching
Who We Are

Meet James Winford Jr.

Fitness has been my passion and profession for over 15 years. I began my career as a Personal Training Director at LA Fitness (2011–2013), then transitioned into independent training in 2013 to work more closely with clients and build fully customized programs.

Since then, I've helped countless people improve their physiques, increase strength, enhance athletic performance, and build sustainable nutrition habits. My specialties are muscle development, body recomposition, conditioning, and nutrition coaching — and I've competed in bodybuilding myself, so I understand firsthand the discipline elite-level transformation takes.

My coaching philosophy is simple: results come from consistency, accountability, and a plan built specifically for you. Fitness should enhance your life, not take it over.

NASM-CPTCertified Personal Trainer
NASM-CNCCertified Nutrition Coach
CompetitorBodybuilding & Physique
Work With James
What We Do

Built Around Your Goals

Every plan is tailored to your goals, experience level, and lifestyle demands — whether you're brand new to the gym or prepping for the stage.

01

Body Transformation Coaching

Customized training programs designed to build muscle, burn fat, and reshape the body with precision.

02

Lifestyle & Habit Development

Coaching beyond the gym — nutrition guidance, accountability, and daily structure for long-term success.

03

Strength, Conditioning & Performance

High-level training for beginners, athletes, professionals, and anyone looking to elevate physical performance.

04

Custom Programming

Every plan is tailored to the individual's goals, experience level, and lifestyle demands. No templates.

James Winford Jr. coaching a client through a fitness assessment
In-Person Training

One-on-One, Start to Finish

Achieve your goals with personalized, one-on-one coaching designed for your needs, experience level, and lifestyle. Every client begins with a comprehensive fitness assessment — goals, training history, movement quality, mobility, strength, and body composition — to build a plan that's safe, effective, and aligned with where you want to go.

  • Personalized workout programs
  • One-on-one coaching & instruction
  • Strength and muscle-building training
  • Fat loss and conditioning programs
  • Nutrition guidance and accountability
  • Exercise form correction and injury prevention
  • Progress tracking and goal setting
In The Gym

Training at Status Fitness

Client performing a barbell back squat Client performing a barbell bicep curl Client performing a barbell hip thrust Client performing a seated cable row Client training at Status Fitness
Pricing

Programs & Packages

Every package includes a customized plan built around you. Pick the format that fits your life — in-person, online, or competition prep.

Solo Session

One-on-one personal training session.
$135
$135 per session
  • Customized workout guidance
  • Exercise technique coaching
  • Goal-focused training
Book This

8-Pack

8 sessions total — includes 1 free session.
$840
$105 per session
  • Personalized training program
  • Progress tracking
  • Ongoing coaching & accountability
Book This

12-Pack

12 sessions total — includes 2 free sessions.
$1,140
$95 per session
  • Personalized training program
  • Progress tracking & program adjustments
  • Ongoing coaching & accountability
Book This

16-Pack

16 sessions total — includes 3 free sessions.
$1,360
$85 per session
  • Personalized training program
  • Progress tracking & program adjustments
  • Ongoing coaching & accountability
Book This
Best Value

32-Pack

32 sessions total — includes 4 free sessions.
$2,560
$80 per session
  • Best option for long-term commitment
  • Progress tracking & program adjustments
  • Highest level of coaching support
Book This
Every new client starts with a complimentary fitness assessment. Refund policy: packages are refundable within 48 business hours of purchase. Solo sessions are non-refundable.

Basic Training

Structured workout plan and accountability.
$150/mo
  • Customized workout program
  • Monthly program updates
  • Exercise video guidance
  • Progress tracking
  • Email support
Get Started
Most Popular

Transformation Coaching

For clients serious about building muscle and losing fat.
$200/mo
  • Customized training program
  • Nutrition guidance
  • Weekly check-ins
  • Program adjustments as needed
  • Direct coach support
Get Started

Elite Coaching

Maximum accountability and results.
$350/mo
  • Personalized nutrition coaching
  • Weekly check-ins & form reviews
  • Unlimited messaging support
  • Detailed progress analysis
  • Priority coaching access
Get Started

12-Week Prep

Or 3 payments of $425.
$1,199
  • Customized training & nutrition plan
  • Weekly check-ins & cardio programming
  • Supplement recommendations
  • Peak week guidance
Apply Now
Recommended

16-Week Prep

Or 4 payments of $399.
$1,499
  • Everything in the 12-week package
  • Additional adjustment period
  • More flexibility for sustainable fat loss
  • Posing guidance
Apply Now

20-Week Prep

Or 5 payments of $379.
$1,799
  • Everything in the 16-week package
  • Extended timeline for optimal conditioning
  • Unlimited program adjustments
  • Priority coach access & show-day strategy
Apply Now
For bodybuilding, physique, bikini, wellness, and men's physique competitors. Prefer to pay monthly? Monthly coaching is also available starting at $350–$500/month — ask James for details when you reach out.
Real Results

Client Transformations

A few of the transformations built through consistency, accountability, and a plan tailored to the individual.

Client body transformation, front and side views
Body recomposition — strength & conditioning client
Client body transformation, before and after
Fat loss & muscle definition transformation
Client body transformation, before and after
Strength & body composition transformation
Client body transformation, before and after
Fat loss coaching client
Client body transformation, before and after
Online coaching transformation
James Winford Jr. bodybuilding competition physique
James's own competition prep & physique

Have a transformation photo and a quote you'd like featured here? Send it over and we'll add it with your name and permission.

Why WINford Evolution

The #WeWin Standard

01

Results-Driven

A results-driven approach backed by proven client transformations — not guesswork.

02

Structure & Accountability

Clear structure, accountability, and motivation, session to session and check-in to check-in.

03

Personalized Coaching

Personalized training in a supportive, high-energy environment — built around you, not a template.

04

Holistic Approach

A holistic focus on fitness, nutrition, and long-term lifestyle change that lasts beyond the program.

Our mission is simple: help every client become the strongest version of themselves — inside and out.

FAQ

Common Questions

No. I work with clients of all experience levels, from complete beginners to advanced lifters and competitive bodybuilders.

Yes. I offer in-person personal training, online coaching, nutrition coaching, and competition prep services.

Every program is designed around your goals, experience level, schedule, equipment availability, and any limitations or injuries you may have.

Nutrition guidance is included with select coaching packages. Recommendations are customized to support your specific goals, whether that's fat loss, muscle gain, performance, or competition prep.

Communication frequency depends on your coaching package. Most online clients receive regular check-ins, program updates, and ongoing support throughout their coaching experience.

Life happens. Consistency is important, but one missed workout won't ruin your progress. We'll adjust your plan as needed and keep moving forward.

Results vary based on your starting point, goals, consistency, and adherence to the program. Most clients begin noticing improvements in strength, energy, and body composition within the first several weeks.

Not necessarily. I can design programs for commercial gyms, home gyms, or limited equipment setups.

Yes. I have experience both competing and coaching athletes for bodybuilding competitions. Competition prep packages include training, nutrition, cardio, check-ins, and peak week guidance.

Cancellation policies vary by service. Please contact me directly for details regarding personal training sessions and coaching programs.

Simply fill out the contact form below, schedule a consultation, or send a message. We'll discuss your goals and determine the best program for your needs.

Get In Touch

Let's Build Your Plan

Still have questions? Contact WINford Evolution today and let's build a plan that fits your goals, lifestyle, and schedule.

☎

Phone

612-518-2802
✉

Email

jameswinfordjr@gmail.com
📍

Location

Status Fitness
4832 Park Glen Road
Saint Louis Park, MN

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